Liwayway Holdings Company Limited, doing business as Oishi (OH-wih-SHEE), is a snack company based in the Philippines. Its headquarters are in Pasay in Metro Manila. As of 2018, it is headed by Carlos Chan. In China, the company is known as Oishi Shanghaojia (OISHI).
From its humble beginnings of gawgaw and coffee 70 years ago, Liwayway Marketing Corporation has taken on bigger and more exciting adventures. In 1974, Oishi was brought to life and has become the much celebrated snack brand, with iconic products like Oishi Prawn Crackers and Kirei. The adventure continued with a dash of creativity and innovation from products like Martys Cracklin Vegetarian Chicharon, to surprise bursts of chocolate from Pillows. Today, Oishis World of O, Wow Continues to expand, leaving trails of fun and flavorful treats across Asia: China, Vietnam, Myanmar, Thailand, Indonesia, Cambodia, and India.